Build a fulfilling future helping others: A Caring Transitions Franchise

Notes Section

In this interview, we talk with Caring Transitions about how you can invest in a business that makes a huge impact in people’s lives.

Many of us, myself includes, struggle in helping our loved elders transition from their home to a facility that can better assist them.

We analyze a day an in the life of a Caring Transitions Franchise owner and what type of income you could expect to generate if you decide to invest

Caring Transitions Website
http://bit.ly/caringtransitionsboomers

 

Transcript

0:00
this is boomer income ideas calm and
0:03
your host Dan Farnsworth hey and welcome
0:07
to this episode of boomer income ideas
0:09
calm you know if you’re the type of
0:10
person who actually enjoy working with
0:12
seniors and their families on their
0:14
final transitions this might be the
0:16
right business for you we’re going to be
0:17
talking with Chris seaman the president
0:19
of caring transitions and I think you’re
0:22
going to enjoy this so stay tuned
0:23
relocating and downsizing a home or
0:26
business can be stressful for you your
0:28
family and loved ones whether you are
0:31
moving to a smaller home as an empty
0:33
nester an older adult in need of
0:35
assistance or due to divorce the process
0:38
is often overwhelming caring transitions
0:41
is a comprehensive service providing
0:44
professional assistance before during
0:46
and after the move stop downsizing and
0:50
start right-sizing with caring
0:52
transitions today hey Chris thanks for
0:55
joining me today hey thanks for inviting
0:56
me dan you know it was interesting when
0:59
I when I came across this opportunity
1:01
because as someone who has had personal
1:04
experience with a parent that moved from
1:07
her home to a care facility and having
1:10
to deal with that entire drama really
1:13
this franchise just seemed to make a lot
1:16
of sense so can you tell me a little bit
1:18
about carrying transitions what you guys
1:20
do and how you guys got started yeah
1:22
sure well you know kind of go back to
1:24
how we started where this is our 10th
1:26
anniversary so we’re pretty excited that
1:28
we’ve been going for now 10 years in the
1:29
senior moving in a liquidation service
1:33
industry but how we kind of got started
1:35
is we’re part of a franchise
1:36
organization called strategic
1:38
franchising and our first franchise that
1:41
we really launched was this was a
1:42
company called home helpers which was an
1:44
in-home companion care franchise good
1:46
and what we found out is when you get in
1:49
that relationship where someone needs
1:50
that kind of care in the home you know
1:53
the outcome is eventually someone’s
1:54
going to need to move into more you know
1:57
professional care into like a you know a
2:00
continued care environment a retirement
2:01
community and you know that you’re going
2:03
to have to move out at home at some
2:04
point and what we would see when our
2:06
relationship would end at that point
2:08
that you saw that the family was
2:10
hyper-focused and all the stuff in the
2:12
house and not
2:13
mom who just had to move out of her home
2:15
of 40 years and is now living in a care
2:16
facility and it’s very stressful to the
2:19
family and we saw a great opportunity we
2:22
could help families in its later life
2:23
transition make things better for the
2:25
senior and we did so by offering
2:26
relocation services right-sizing
2:29
services and then really liquidation
2:32
services whether a physical estate sale
2:33
are on we have an online auction website
2:36
when that makes more sense for our
2:37
clients I got to tell you again with my
2:40
personal experience I was fortunate in
2:42
that I have two sisters that lived in
2:44
the same town as my mother and if that
2:47
had not been the case we would have
2:49
absolutely needed this type of service
2:51
because it took them six months to go
2:54
through my mother’s home and you know
2:56
straighten everything out and figure out
2:59
how we’re going to get her into another
3:01
facility and then make sure that she has
3:03
enough things of her past in that new
3:06
new facility so she’s she’s happy and if
3:09
again if they hadn’t been in that same
3:12
area I can’t imagine that happening so I
3:16
can definitely understand that let’s
3:18
talk a little bit about the actual
3:20
method in which your franchisees go
3:24
about this are they primarily introduced
3:26
to these new clients from the in-home
3:31
care or do they also have other
3:33
activities that put them in touch with
3:34
people who need this kind of service
3:36
well in Prior three major way that we
3:38
get clients is we go out and meet with
3:40
all the senior communities in the area
3:42
and then we just strike up a
3:44
relationship with them because a lot of
3:45
times when people make this move they’re
3:48
ready to they have to because they’re
3:50
physically in the position where it’s
3:52
necessary for them to move out of the
3:53
family home and so we get those
3:55
referrals back so our owners will go out
3:57
and talk to the senior communities and
3:59
then real estate offices the realtor’s
4:01
and then we do have a web presence
4:03
obviously for people who are on a state
4:05
can help search to help their parents
4:07
out what they need to go through this
4:08
transition okay that sounds a pretty
4:11
efficient let’s talk a little bit about
4:12
again from my personal experience I know
4:15
that in going through this is drama that
4:17
I was talking about my sisters and I
4:20
never fought in our entire lives until
4:24
this took place I mean this is
4:26
such a life-altering situation I’m just
4:30
talking about who’s going to be
4:32
responsible for what and who gets their
4:34
feelings hurt because they think that
4:36
they’re being taken advantage of because
4:37
the other sibling isn’t stepping up like
4:39
they think they should and that kind of
4:41
thing can you talk a little bit about
4:42
how your franchisees kind of mitigate
4:45
that family drama yeah definitely dan we
4:48
put everybody through training on how to
4:50
work through that scenario and one of
4:52
the advantages that we have is because
4:54
of what we do is we’re a third party
4:56
frankly and what we do is we focus on
4:58
what is the best solution for the moving
5:01
parent and how can we really mitigate
5:06
all those issues by just removing them
5:08
from the table frankly and you know
5:10
whether it comes to the possessions we
5:11
we really don’t care what they keep and
5:13
what they what they decide to donate or
5:16
sell or whatever else they do with the
5:18
items and so since we don’t have a
5:20
really anything in that particular fight
5:22
it diffuses all of that you know and
5:24
that’s the things that caring
5:25
transitions can work out with you
5:26
because the things are going to take the
5:28
family like you said took your sister
5:29
six months it takes us two to three
5:32
weeks to do that complete project from
5:34
front to back can you give me just kind
5:37
of a day in the life of a franchisee you
5:40
know how do they go about spending their
5:41
day well you’re going to start you know
5:43
primarily mapping out where their
5:45
projects are for the morning they’re
5:47
going to meet their teams at the clients
5:49
residence get that started off get them
5:52
lined up with what projects they’re
5:53
going to work on for that day their
5:56
staff all shows up at not the Home
5:59
Office but they show up actually the
6:00
client’s home so your first meeting in
6:02
the morning to the clients home you’re
6:04
then going to go out and meet with local
6:06
people in the community your networking
6:08
groups and then well is going to visit
6:10
some of the assisted living communities
6:11
in those type of areas in your area and
6:13
then in the afternoon they will go visit
6:16
potential clients and give what we call
6:19
our free in-home consultation where we
6:21
walk through the home they have software
6:23
that they then can plug all the numbers
6:25
in to get an effective proposal back to
6:28
the client based on what their clients
6:30
objective is and then we end back up at
6:32
the job site to supervise and wrap up
6:35
everything that needs to happen so
6:38
whether it’s a move or
6:39
liquidation that all the goals and you
6:43
control your expenses and get your labor
6:45
done and get the clients satisfied to
6:47
their next stage of their life okay
6:48
that’s real real quick snapshot it I got
6:51
and you you mentioned teams this is a
6:54
home-based franchise is that right most
6:56
of the crazies work work their business
6:59
from their home so tell me about the
7:01
team Brittany’s are these direct
7:02
employees or are these 1099 people that
7:05
are contractors how do you have a team
7:09
one team member for each client or do
7:12
you have a team member dealing with a
7:14
number of clients how does that work
7:16
well we work all of our employees have
7:18
to be direct hires because of the
7:21
insurance needs and also the fact we’re
7:23
protecting a senior and the seniors
7:25
possessions so everyone has to be bonded
7:27
and insured and they all have to work
7:28
directly for the caring transitions
7:29
franchise owner the majority of our
7:32
employees are part-time on demand
7:34
they’re there people who are just
7:35
looking to do something and give back a
7:37
little bit and have some fun and be out
7:38
in the community and what we do is we
7:41
organize our teams by services not
7:43
necessarily by clients so we have
7:45
usually a liquidation team and what we
7:48
would have a relocation move team that
7:50
would do this decluttering sorting and
7:52
organizing okay so yeah I know you’ve
7:55
got these bullet points of senior moving
7:57
moving in transition to downsize and
8:00
clean out services household
8:01
liquidations estate sale and management
8:04
and auction services so I know that’s a
8:06
lot of the mouth full of things to go
8:09
through all of these things I imagine
8:11
are all apart is that correct yeah what
8:14
we do is we walk into the client we’re
8:16
really talking to them about what do
8:17
they need they might have called us for
8:19
an estate sale they might have called us
8:21
for a move but it’s really not so we
8:23
determine what it is that they actually
8:25
need and then we just provide whatever
8:27
service that it’s we customize the
8:29
services to exact needs when you’re
8:32
dealing with these so temporary workers
8:34
and they’re actually on your payroll I
8:36
would imagine that you need to have a
8:37
pretty large supply of them because
8:39
since this isn’t their full-time job you
8:42
might have to go through two or three
8:44
people in order to get someone actually
8:46
placed on that particular site is that
8:48
correct usually we have we have pretty
8:51
good sized teams you know an average
8:52
work
8:53
is going to be free to poor people we
8:55
might have 20 24 people in our database
8:57
that we contact and we have a vendor
9:00
software that you can just send up
9:02
notifications it will happen on their
9:03
phone so you get almost immediate
9:05
response they’re available so how do you
9:06
go about or how does the franchiser you
9:08
go about getting this team in place
9:10
that’s actually one of our easier things
9:13
because the types of services we do we
9:14
do get a lot of people who respond to
9:16
this because you know yet stay-at-home
9:18
moms retirees all sorts of different
9:20
people who want to work in this type of
9:21
segment getting people’s actually what’s
9:24
surprising to me was actually real to
9:25
leaving really huh that I always find it
9:29
difficult to find people so that maybe
9:32
they just don’t work with me I don’t
9:33
know that could have something to do a
9:35
much easier time yeah let’s talk a
9:39
little bit about the actual business
9:41
itself what is it what is it cost for a
9:44
franchisee to actually get in business I
9:47
mean from from the time that they say
9:49
yeah I’m ready to pull the trigger on
9:50
this I’d like to go forward with this
9:52
for the time that they’re actually
9:54
operating and starting to generate cash
9:56
flow what can they expect as a
9:58
capitalization cost for start-up for a
10:01
franchisee prospect who comes into the
10:04
pipeline it usually takes about 45 days
10:07
for them to go through our process if we
10:10
call it a mutual evaluation process so
10:11
they can see if this is a really good
10:13
fit for them and we can see if it’s a
10:14
good fit for us and the 45 days we then
10:17
have a 21-day pre training program which
10:20
is just continual education so that when
10:23
they come to the training week which is
10:24
a week long and then we actually then
10:26
send them out into the field to train
10:28
with a per week with an existing
10:30
franchise owner so what you’re looking
10:32
at that is after you place you know you
10:34
decide to make the decision to go
10:36
forward it’s about five weeks until
10:38
you’re actually open in the field all
10:41
right most of these i’m i’m assuming are
10:43
pretty much operated by a
10:45
husband-and-wife team is that correct
10:47
well we have a lot of singles but we
10:49
also have a lot of husband and wives
10:50
it’s a you know you tend to when you
10:52
have the husband and wife it’s kind of
10:54
nice because they tend to complement
10:55
each other when you win it by yourself
10:58
usually you need to hire a little bit
10:59
more so you have people complimenting
11:01
you know whatever skill set that you
11:03
maybe don’t want to focus on
11:05
we launched much more quickly even than
11:12
we had originally anticipated and I
11:13
think a lot of that was just because of
11:15
the quality of corporate support and the
11:18
corporate systems and the on-site
11:20
training programs that that were offered
11:24
and yes so far it’s just been a
11:28
whirlwind of fun the field training that
11:31
we attended with just awesome I mean
11:33
literally you know it’s kind of like on
11:36
the job training and really gave us a
11:38
great perspective in terms of what we’re
11:41
seeing we’re going to see as we get into
11:43
it now or so and and really allow us to
11:46
feel like we’ve got the confidence that
11:48
we can go out have a good time with it
11:50
and still be very successful and is this
11:55
a 825 type of business opportunity or is
11:59
this a seven day a week you know 24 hour
12:02
a day opportunity how does this out of
12:04
this business actually run well you look
12:07
at most of what we’re doing we do our
12:08
moves monday through friday online
12:10
auctions can be whenever you want them
12:12
because that’s the beauty of the online
12:14
physical estate sales tend to be on
12:16
Saturdays because that’s when the
12:17
majority of the audience is out there
12:19
shopping so what you look at is it can
12:22
be potentially six days a week if you
12:25
really want to you know do all but
12:27
that’s what we try to educate them as
12:29
you know hiring staff to give yourself
12:30
the flexibility so you’re not working
12:32
every single day of the week but you
12:34
know as you build up you might be
12:35
working a little bit more like you doing
12:36
a lot of new businesses and it just
12:40
really depends on you and what you have
12:41
on the schedule the more you put into it
12:43
we initially obviously the quicker
12:44
you’re going to get to your success
12:45
goals history and beauty of unique
12:52
antique or vintage finds cannot be
12:55
underestimated but traveling from a
12:57
state sale to a state sale in order to
12:59
find a diamond in the rough can be
13:01
exhausting CT online auctions com puts
13:04
rare and unique estate sale finds along
13:07
with everyday household goods at your
13:09
fingertips in the comfort of your own
13:11
home and on the go with your mobile
13:13
phone easily browse or search items from
13:15
across the country or in your local area
13:18
numerous photos review product
13:20
description and easily place bids place
13:23
your maximum bid sit back and relax
13:25
while our site places bids for you in
13:28
increments over competing bids receive
13:31
bid and outfit notifications via email
13:33
and easily keep track of items in your
13:35
very own watching fitting one and not
13:38
one page so who is an ideal candidate
13:42
what kind of personality profile and
13:44
who’s not really a good candidate for
13:46
this kind of business well you know you
13:49
look at that and I mean the best
13:50
candidates are someone who obviously
13:51
enjoy interacting with seniors because
13:53
that is you know probably eighty percent
13:55
of our businesses of a senior focus so
13:58
it you know we do have a technology side
14:00
to our business you know with the online
14:01
auctions you know are estimating
14:03
software all these other pieces that go
14:05
into the business but if your
14:07
hundred-percent technology driven and
14:09
you’re not good with people or you don’t
14:11
it really more accurately you don’t
14:13
enjoy people you know it’s going to be a
14:15
difficult business for you frankly I
14:16
guess that really my biggest question is
14:19
just verifying that this is truly a
14:22
business that someone can grow to
14:24
something more than just a kind of a
14:26
part-time supplemental income type of
14:28
situation this is really something that
14:30
you can grow into a real business that
14:33
is generating a substantial income that
14:35
someone can actually exist on correct
14:38
correct do exactly one of the things
14:41
i’ve been here since 2012 and one of the
14:44
reasons I’m here is to make sure that it
14:46
is professional business opportunity for
14:48
people and we no longer are interested
14:51
in somebody’s looking for a part-time
14:53
you know it could be supplemental income
14:54
if you want it but that doesn’t fit with
14:55
what we’re looking for is an
14:57
organization and it doesn’t fit with our
14:58
other franchisees across the country who
15:01
needs you to be fully engaged in one
15:03
hundred percent into this being a
15:04
business because one of the key things
15:06
that will do is you know someone might
15:08
be living in Florida today but they need
15:10
to go back home to you know Michigan or
15:12
wherever in order to have that carrying
15:16
transition service on both sides and
15:18
have a professional person who’s
15:19
available the to do this is critical to
15:22
a success of both our local franchise
15:24
systems and our national system as a
15:26
whole so it’s a full-time business it’s
15:28
designed to drive a full time income and
15:30
it’s
15:31
time for you to support yourself and
15:32
your family can you give me three pros
15:35
of actually operating this business and
15:37
possibly three cons of operating the
15:39
business well I think you look at you
15:42
know some of the pros to run in the
15:43
business I mean one you have a growth
15:45
market it’s pretty crazy if you look at
15:47
like the US Census Bureau says he’s
15:49
almost twenty percent of the population
15:50
will be 65 and older by the year twenty
15:52
thirty and we’re roughly about thirteen
15:54
percent right now in the last census so
15:57
the other thing is you know the
15:59
advantage we have is because we are home
16:01
based we’re not an advertising based
16:03
model where a personal relationship
16:04
networking based model we’re relatively
16:07
local capital there’s not a lot of
16:08
reoccurring expenses once you have your
16:11
insurances and since your staff is on
16:13
demand that you’re only paying labor
16:15
when you’re actually building clients so
16:17
you’re able to do this in a relatively
16:19
cost-effective manner and then for most
16:22
of our franchisees frankly you know why
16:23
they got interested in this was really
16:25
the personal rewards of this business
16:26
you know get your clients who’s
16:28
terrified of this move and you know at
16:30
the end of the move you get a huge hug
16:32
and a smile and you also got paid for
16:35
any provided employment in your
16:36
community that’s probably the biggest
16:38
Pro that our franchisees would name if
16:41
you ask them directly now on the con
16:43
side you know there’s a couple things
16:44
about our business which are great but
16:46
also if you look at it it could be a
16:48
negative to you one we offer multiple
16:51
services which is wonderful because you
16:54
were able to go into your clients and
16:55
you’re able to really structure a
16:57
tailored fit custom solution to what
16:59
they need but if your only focus on one
17:02
service line life tends to be easier you
17:05
know you know exactly what you’re going
17:07
to do how are you going to do it and
17:08
it’s a very much much much more of a
17:10
cookie cutter business and you don’t
17:12
have to be able to fluctuate and go back
17:14
and forth between the soft skills to the
17:16
technology skills so the other thing I
17:19
always like to talk about is you know
17:21
being a social brand meaning you have to
17:24
enjoy being out with people and having
17:26
conversations that if you don’t that can
17:28
be definitely a con for you and then the
17:31
third thing I like to talk about is that
17:33
as a home-based business you know you’re
17:36
going out you know you’re not going to
17:38
be able to just say hey it’s a little
17:39
slow i’m going to throw out some flyers
17:41
today and then people are going to start
17:42
calling me no one’s going to walk by
17:44
your sign
17:45
and walk in your house and want to do
17:47
business with you you to engage business
17:49
it’s not an office business and you have
17:52
to be out in the community in order to
17:54
be successful at it it’s not just your
17:56
first six months of being open it’s the
17:58
entire time you own the business jet to
18:00
continually be engaged in your community
18:02
well Chris I think this has been a great
18:04
conversation I’m really happy to see you
18:08
guys in in place out there because I
18:10
think that your service is extremely
18:12
important we’re going to be putting your
18:14
information your website and phone
18:16
number and so forth in our notes section
18:17
so our viewers can get in touch with you
18:20
directly and I think that this is what I
18:22
call a twofer because I think that there
18:24
will be people who are interested in
18:26
looking at a franchise opportunity but
18:29
there’s also going to be a lot of our
18:30
viewers who are looking at this thing
18:31
hey I I resembled that conversation I’m
18:34
in that mode right now I’ve got to deal
18:37
with my parent and I need someone to
18:39
help me do that so hopefully we’ll be
18:41
sending you some you know some prospects
18:44
in that light as well but thank you very
18:46
much for joining me today and I’ll look
18:48
forward to working with you in the
18:50
future it sounds great and thank you for
18:53
having me it was a great conversation I
18:55
join it great
18:56
[Music]
19:09
you
19:12
[Music]

 

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