Notes Section

Today we are going to be talking about Podcasts. Now before, you think to yourself “I want nothing to do with that”, think about our most recent election to see the impact Social Media has on how we receive information.

In this interview, we talk with Jessica Rhodes from interviewconnections.com to show us how easy it is for Baby Boomers, Seniors, & Retirees to create and maintain a podcast or youtube channel.

 

Visit interview connections by clicking http://linktrack.info/interviewconnections

 

How to become an online celebrity or expert in your field as a Baby Boomer or Senior

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How to become an online celebrity or expert in your field as a Baby Boomer or Senior

Transcript

How to become an online celebrity or expert in your field as a Baby Boomer or Senior

0:00
this is boomer income ideas dot-com and
0:04
your host Dan Farnsworth and thanks for
0:07
joining us today on where income ideas
0:09
dot-com today we’re gonna be talking
0:11
about podcasts and before you say i have
0:14
no interest in that I think that it’s
0:16
important to look at our most recent
0:18
election to give us a bearing on what
0:21
kind of impact social media have I think
0:24
it’s important also notice that God of
0:27
the days when information that we’re
0:29
being spoon-fed it is sent to us through
0:33
the filter of the gatekeepers that
0:36
professional media the network
0:38
television and radio stations and so
0:41
forth and today is the new world of
0:45
democratized information where
0:48
individuals get to come directly to the
0:51
center stage with information that is
0:54
important and in that with that
0:56
information can make them an expert in
0:59
their field that’s one of the reasons
1:01
why it’s important for we baby boomers
1:02
to pick up on this kind of technology
1:04
whatever we’re promoting going forward
1:07
it’s going to require that we embrace
1:10
this kind of technology today we’re
1:11
going to be talking with Jessica Rhodes
1:13
who operates a company that actually is
1:15
a vendor mine called interview
1:17
connections and she’s recently written a
1:20
book on what is known as how I rock the
1:23
podcast from both sides of the
1:25
microphone she’s an expert on the
1:27
subject and I think you’re gonna be
1:28
really interesting much USA so stay
1:31
tuned let’s welcome Jessica to the show
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
1:34
I Jessica thanks for joining me today
1:36
and thanks so much for having me on i
1:38
really appreciate it
1:39
you know I’ve got two before i get into
1:41
my questions
1:42
I’ve got to make it a mission as little
1:46
as a year ago I didn’t really know what
1:49
a podcast was so could you do me a favor
1:53
and explain to me and my generation or
1:56
for the benefit of my generation exactly
1:58
what is a podcast and why do we need to
2:00
rock it while you are not alone because
2:03
actually a large percentage of Americans
2:06
still don’t know what a podcast is no
2:08
you are ahead of the curve a podcast is
2:11
on-demand talk radio show that’s kind of
2:15
the easiest way to describe it is so if
2:17
you think about any old interview show
2:18
that you hear on the radio
2:20
the what makes a podcast podcast is that
2:24
it’s something you can listen to at any
2:26
time anywhere so it’s typically
2:28
pre-recorded content that is published
2:32
online and then distributed through an
2:35
RSS feed which basically means it goes
2:38
onto itunes and any other app that reads
2:42
RSS feeds don’t ask me what RSS means i
2:46
don’t know i just know somehow magically
2:48
tonight it’ll for real simple standard
2:52
ok picked up the place but yeah I’m
2:58
learning something here too and so I it
3:01
takes your content puts it on itunes
3:03
stitcher radio there’s also apps called
3:06
google play and iheartradio so people
3:08
can literally access podcast from all
3:11
these different places and then of
3:13
course they can you know play mp3’s on
3:16
on website so on podcasting k can be any
3:19
length it can include music or to be
3:22
just talking it could be interviews it’s
3:24
any number of things but the key is its
3:26
on-demand content
3:28
ok so you’re you’re you’re losing me
3:31
with the RSS is and the the iPads and
3:33
iPods and the promise that’s basically
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
3:38
what you’re saying is that it is
3:41
allowing an individual to create some
3:45
kind of radio program as if he was being
3:48
given an opportunity through what used
3:50
to be the gatekeepers like the radio
3:53
stations on the television stations and
3:55
things like that that person he or she
3:57
can create a program and they can put
4:00
that program out on this this kind of
4:03
thing called a podcast where other
4:07
people can grab that
4:08
listen to it and and receive that
4:11
information so I I think I get that and
4:14
the fact i do that now a lot myself I
4:16
mean I in this last year I went from
4:19
never knowing what a podcast was in fact
4:22
thinking basically that it was
4:25
an area where comedians went to post
4:28
things that they wanted to pay for get
4:30
paid for you know they had a stand-up
4:31
routine or something and and they kind
4:33
of broaden their base by posting a
4:36
podcast so that that people who couldn’t
4:38
make it to the venue could download that
4:41
or that it was people you know young
4:44
20-somethings that were so full of
4:46
themselves that they want everybody to
4:47
know that they just made a chicken
4:48
sandwich
4:50
oh it’s any range of those things and in
4:54
that the powerful thing is that with a
4:57
podcast you now own your own media
5:00
yeah so that that brings me to the point
5:02
that we’re in the past my generation
5:06
grew up in an environment where we were
5:09
simply passive participants in any kind
5:13
of information that we were consuming it
5:15
was being presented to us we didn’t
5:17
really have any choice
5:18
someone at an advertising company or
5:21
someone at the network’s decided what
5:23
they thought that we should see and what
5:25
we should know and so what we saw was
5:27
mom apple pie and Chevrolet and we saw
5:30
mom putting the apple pie in a picnic
5:32
basket all the kids piling into a
5:34
convertible chevrolet and then driving
5:37
off to the park to have have lunch and
5:39
we were supposed to infer from that that
5:41
the Chevrolet was good car and mom’s a
5:44
good cook
5:45
now what we’re seeing is that we’ve kind
5:48
of democratized this in that an
5:51
individual who may be sells cars into a
5:55
podcast and become an expert on talking
5:58
about that car and so what we’re really
6:00
getting at is this kind of
6:01
transformation that if you have anything
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
6:03
that you that you want to promote and it
6:05
doesn’t have to be online stuff it can
6:07
be things like selling cars baking
6:09
cookies building treehouses whatever you
6:12
happen to be good at are interested in
6:14
and maybe want to promote it gives you
6:17
the ability to become an expert is am I
6:20
getting that right
6:21
absolutely yeah i mean we’re moving out
6:24
of an age where everything that is being
6:27
soldiers getting to people be
6:28
advertising
6:30
and we’re in an age of content marketing
6:32
you’ll even see it with you know major
6:35
companies utilizing content marketing in
6:38
addition to advertising a good example
6:40
is low the giant hardware store you’re
6:43
going to see them having Instagram
6:46
accounts at like an Instagram account a
6:48
facebook account where they’re creating
6:50
videos that teach you how to do certain
6:52
things around your house so by providing
6:55
valuable and free content that helps
6:58
people use the products they sell its
7:00
getting more people to buy from them
7:02
it’s the same idea when you have a
7:04
podcast when you’re providing free and
7:06
valuable information as a business you
7:09
are attracting your target market to you
7:11
because you are providing value to them
7:13
they’re going to be more likely to want
7:15
to buy what you are selling because you
7:18
given them something of value
7:21
yeah so there again for my generation
7:25
for the benefit of my generation it
7:28
gives us the opportunity to become this
7:31
expert and gained a following in a
7:33
community of people who who are
7:35
interested in the same thing that we’re
7:38
interested I’m going to quote from your
7:40
book how to rock the podcast and we’re
7:45
going to talk about this in a minute but
7:46
this is a quote from page 129 Dan
7:50
Kennedy if you’re not systematically
7:52
rapidly expand establishing yourself as
7:55
a celebrity at least to your clientele
7:58
and target market you’re asleep at the
8:00
will ignoring what is feeling the entire
8:02
economy around you neglecting
8:04
development of the men of the measurably
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
8:07
valuable assets which is you
8:10
in other words we need to remind our
8:12
audience what we’re doing
8:15
correct absolutely you have to be
8:18
presenting yourself as a celebrity and
8:20
positioning yourself as such people will
8:22
pay more to work with and purchase
8:25
products from celebrities it’s just
8:28
affect you’ve got to get yourself out in
8:31
front of your company as the face of the
8:34
brand as the face of the company and
8:36
establish yourself as an expert because
8:39
that will attract people through you and
8:43
dan is absolute
8:44
right if you are not establishing
8:45
yourself as a celebrity you are losing
8:48
out because otherwise you’re just a
8:51
commodity where people are just going to
8:53
price shop but people will pay more
8:57
they won’t pressure up they will pay
8:58
more for a product or service where its
9:02
associated and owned by ur run by
9:04
somebody that they perceive as a
9:06
celebrity great so let’s talk about you
9:10
and your company I know what you do for
9:13
me because I’m one of your clients your
9:14
company’s called interview connections
9:16
and you help me line up the people that
9:19
we interview every week which is
9:22
extremely helpful to me
9:23
so tell me how that that differs from
9:28
your goal on teaching people how to rock
9:32
the podcast in other words in in my case
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
9:35
you’re not really dealing with me at all
9:37
on the podcast itself other than helping
9:39
me line up these these interviewees but
9:42
tell me about your your weekly blog
9:43
where you’re telling people and you’re
9:45
teaching people how to actually
9:47
effectively utilize a podcast so that
9:51
it’s just not boring stuff that people
9:52
tune out to exactly yeah I to pull back
9:56
the curtain and answer your question I
9:58
my goal in my business is to be the
10:01
chief marketer and sales person and so
10:04
as the chief marketer i am constantly
10:08
producing content that is valuable and
10:11
relevant to my audience so I have grown
10:14
a team so I have a team of about 12
10:16
guests Booker’s and we’ll leave and
10:18
they’re doing largely all the guests
10:21
booking and I certainly did my toes in
10:23
the water every now and then and and get
10:25
guest book but I built a team that can
10:28
kind of do the operations and book the
10:30
guests and then I’m on that front line
10:32
positioning myself as a celebrity
10:34
providing content which attracts people
10:37
to me and so I have a weekly I i produce
10:41
three kinds of content every week a
10:43
weekly blog post where it’s just the
10:45
written form of what I teach in terms of
10:48
you know how to repurpose your podcast
10:51
into written content which is my blog
10:53
that came out this week how to make your
10:55
show more compelling how to fight
10:57
guess everything about how to rocket pod
10:59
guests as a host and guest and I also do
11:02
a weekly podcast called roads to success
11:04
where I’m again talking about all the
11:07
topics that are relevant to my audience
11:10
as it relates to podcasting and then I
11:12
also do a video every Tuesday and i’m a
11:15
big proponent of producing content on
11:18
all three of those platforms because
11:20
there are people that prefer to listen
11:22
there are people that prefer to read and
11:25
then to watch videos youtube is huge so
11:28
I really think it’s important to have a
11:30
youtube channel and to have a presence
11:32
in video form and the great thing about
11:35
any of these is that you can repurpose
11:37
all of the information so just as we’re
11:40
doing here we’re recording this
11:41
interview on a video skype call so Dan
11:44
you’re able to use the audio in a
11:47
podcast on itunes and you can upload
11:49
this video to youtube so you can reach
11:51
people that might not know what a
11:52
podcast is maybe they don’t have itunes
11:54
or not looking at a podcast out that
11:56
they can still get the content on
11:58
YouTube and then you can also take all
12:01
the content in your podcast and habit
12:04
transcribed or summarized and use that
12:07
in a blog post or in a book so a lot of
12:12
what’s in my book is content that i have
12:14
been teaching on my podcast and in my
12:16
blog and I work to compile it and write
12:19
it in a way that obviously reads like a
12:21
book my book is not a transcription of
12:24
everything I’ve done but it is a lot of
12:26
the same content that i’ve been teaching
12:27
and i put it all together in a book so
12:29
when you’re doing content marketing you
12:31
want to be repurposing and using so much
12:33
the information because people need to
12:35
hear things a lot before it sinks in
12:37
they need to be reminded of it and you
12:40
want to get the same information out to
12:42
new people so video that i did two years
12:44
ago somebody that finds me today isn’t
12:46
probably gonna go back to my videos from
12:48
two years ago so i can do a new video
12:50
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
with probably the same tips and it’s
12:52
going to reach a whole new audience of
12:53
people so you mentioned teaching over
12:57
and over
12:58
do you also have a school or is this
13:00
just threw your your weekly updates
13:04
how do you help free everything that I
13:07
teach is free
13:09
so I you know I thought about all
13:11
creative course and it just seems like
13:13
more because for me the revenue and the
13:17
prophets is an interview connections so
13:19
my strategy is to teach everything for
13:21
free and once people see that I am the
13:25
expert in podcast interviews the next
13:28
logical step is to work with us at
13:30
interview connections if I worked and
13:33
maybe it’s something I’ll do in the
13:34
future so don’t you know quote me but if
13:37
I were to create a course and sell it
13:39
for 197 that’s really not that I would
13:42
make yeah i would put that same effort
13:44
into interview connections and make a
13:46
lot more buddy who I teach everything
13:49
for free and and again you know I’d
13:52
almost the end of almost all my posts
13:54
and podcasts videos there is a call to
13:56
action that hey you like what you heard
13:58
if you need help with this come work
14:00
with us at interview connections we can
14:01
help you
14:02
I think it’s been a great interview I
14:03
think that’s the hell that people are
14:05
going to be really interested in hearing
14:07
it and we’re gonna be putting links to
14:10
both your site and and also your book in
14:14
the notes section of this interview and
14:16
of course this will be going through
14:18
amazon affiliate so I’ll get paid for
14:20
when that happens correct it will be
14:25
amazon uh but you can get interview
14:28
connections book.com it’s a free book it
How to become an online celebrity or expert in your field as a Baby Boomer or Senior
14:31
just be busy shipping and handling so
14:32
interview connections book.com you can
14:35
get it you can buy direct from me
14:37
ok thank you thank you very very much
14:40
and I’ll talk to the near future
14:42
thanks so much bye bye thanks for
14:43
joining us on this episode i hope that
14:45
you found it informative please check
14:48
out the notes section for more links and
14:50
relevant information and if you like
14:52
what you’ve seen please make sure that
14:54
you like us on Facebook and also
14:57
subscribe so that you up-to-date on a
14:59
weekly basis of what we’re doing
15:00
thanks again hope to see you next week
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